What are Manufacturers and Dealers Doing Wrong?

According to the 2008 Motorcycle Escaped Shopper Study, by JD Powers, 51% of all new motorcycle shoppers site dealer issues when rejecting a motorcycle brand. 25% of all shoppers mentioned the inability to take test rides, and 7% indicate that was the most influential reason for not purchasing a particular motorcycle brand.

Here are some other interesting tid-bits:

• 18% didn't buy a certain bike because it wasn't available to the dealer.
• 28% name price as the most influential reason for rejection.
• 23% mention high maintenance costs.
• 84% seriously considered their brand of choice before rejecting it.
• 75% of existing riders report using their motorcycle more often for commuting to work or school.

This is an interesting study if you like to read of trends and statistics in the motorcycle world. Follow the link at the top of this post to read more.